Zsuzsanna Vargha

As an economic sociologist, I am interested in the interactional and infrastructural foundations of markets, and processes of marketization, primarily in consumer finance and the digital economy. I have extensively studied financial selling strategies, technologies and practices, which led me to new questions about organizations’ valuation and control of their relationships with customers, the financialization of daily life, the role of expectations in financial regulation, and the everyday performance of capitalism. I have worked on aspects of socio-economic change, from large-scale institutional transformation in post-socialism, to financial crises in peripheral markets, and the digital “disruption” of accounting expertise. Recent projects investigate valuation of work and consumption, such as gender inequality in performance appraisal, and the “personalized economy,” the algorithmic construction of choice, examining its socio-technical precedents and political-economic consequences.

I am an Associate Professor in Management Control at ESCP Business School in France. After my PhD in sociology at Columbia University, I was postdoctoral researcher at the Max Planck Institute for the Study of Societies and at the LSE Department of Accounting, and taught at the University of Leicester in the UK. As the Editor of Economic Sociology: The European Electronic Newsletter in 2015-2016, I published thematic issues on the social studies of accounting, finance and insurance. More recently, I was Visiting Professor at the Max Planck Sciences Po Center on Coping with Instability in Market Societies.

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