Professor Tatsuyuki Negoro entered into the world of academia after 10 years work experience at Daido Steel Co., Ltd. He received an MBA from Keio University, and then began his academic career at Sanno College, Bunkyo University. In 2001, he joined WASEDA University, teaching the MBA program beginning in 2003. In addition to his teaching and research activities, Professor Negoro served as Director of Waseda Business School and then as Dean from 2010 to 2016. He is also Director of Research Institute of Information Technology and Management (RIIM), Waseda University. He has held several positions in learned societies, such as President of the Japan Society of Management and Information Management, Vice President of the CRM Forum JAPAN, and Editorial board member of the Journal of Systems Research. He has published several books and academic papers in the field of Business Strategy, Business Model, and Platform Strategy.