Sven Henkel

Sven Henkel (Dr., University of St. Gallen, Switzerland) is a Senior Professor of Customer Behavior and Sales
at EBS University of Business and Law, Wiesbaden. Sven Henkel has more than ten years of experience in research and consulting projects with several partners of the automotive and mobility industry. His research interests include marketing communication and brand management, service management with a strong focus on the sharing economy, as well as innovation perception and future sales. His work is published in international top-ranked journals such as the 
Journal of Service Management, Journal of Economic Psychology, Transportation Research.

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