Olivier Zerbib is associate professor at University Grenoble Alpes (Graduate school of management and department of sociology). His research interests are: the cultural and communicational forms of reflexivity, the effects of cultural eclecticism on digital practices, the hybridization of cultural forms and observable remediations, particularly with regard to public reading, encounter sites and video gaming. By analyzing various digital systems he has sought to better understand the processes of innovation, reception and sharing of digital objects and works. His current research work focuses on third places and libraries (updating and reflecting on works done in the 2000s on the introduction of digital media to the supply of documents and associated practice). Past or ongoing publications reflect these concerns, as well as those relating to reflexivity and innovation in the field of video games (first-person shooter or musical video games).