Neil Pollock is Professor of Innovation and Social Informatics and Director of the Doctoral Programme at University of Edinburgh Business School, UK. Neil is primarily known for his interdisciplinary research on IT that sits at the intersection between science and technology studies, information systems, innovation studies and economic sociology. Neil has published in the highest rated academic journals which includes MIS Quarterly, Information Systems Research, Accounting, Organizations & Society, Organization Studies, Social Studies of Science and Science, Technology & Human Values. He is a senior editor at the journal Information and Organization and on the editorial board of Accounting, Organizations and Society. His books include Putting the University Online (Open University Press), Software and Organisation (Routledge), and most recently How Industry Analysts Shape the Digital Future (Oxford).