Katy Mason

Katy Mason is Professor of Markets, Marketing and Management at the Lancaster University Management School, at the University of Lancaster, UK. Katy’s research focuses on understanding performativity and market-making practices developed through the representation and circulation of epistemic devices. Her research shows how business models are assembled disassembled and reassembled in an innovative process of management learning, enrolling and mobilising collective market-making action. Her work has been published in leading management and marketing journals including Journal of Management Studies, Long Range Planning, Marketing Theory, Journal of Marketing Management, and Industrial Marketing Management.

 

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