Katrin Merfeld

Katrin Merfeld is a doctoral candidate at the Chair of Customer Behaviour and Sales at EBS Business School, Germany. She holds an MSc in Marketing from EBS Business School and an MSc in Management from KEDGE Business School. She experienced in conducting research and consulting projects with several partners of the automotive and mobility industry. Her research focus is on contemporary mobility in the automotive sector, carsharing, consumer behavior and autonomous driving.