Gina Neff is a Senior Research Fellow and Associate Professor at the Oxford Internet Institute and the Department of Sociology at the University of Oxford. She studies the future of work in data-rich environments. Her most recent book, Self-Tracking, co-authored with Dawn Nafus (MIT Press, 2016), focuses on the practices and politics of using consumer technologies to track health and other everyday personal metrics. Her book Venture Labor: Work and the Burden of Risk in Innovative Industries (MIT Press, 2012) about the rise of internet industries in New York City won the 2013 American Sociological Association Communication and Information Technologies Best Book Award. She leads a new project on Data Diversity that studies the challenges of using artificial intelligence for decision making. She holds a Ph.D. in sociology from Columbia University, where she remains a faculty affiliate at the Center on Organizational Innovation. Her writing for the general public has appeared in Wired, Slate and The Atlantic, among other outlets.