Anne-Sophie Béliard is associate professor in sociology at the University Grenoble-Alpes (France) and researcher at Pacte (Public policies, political Action, Territories). Her research fields are media sociology and web studies. Her current research topics cover digital practices, careers of amateurs and professionalization processes. She recently published “Making Money from TV Series: From Viewer to Webmaster with Financial Reward” in S. Naulin & A. Jourdain (eds.) The Social Meaning of Extra Money. Capitalism and the Commodification of Domestic and Leisure Activities (2019).