Alex Preda is a sociologist at King’s College London. He holds a PhD in sociology from the University of Bielefeld. For more than seventeen years, his research has focused on financial markets in relationship to technology. He is the author, of, among others, Framing Finance. The Boundaries of Markets and Modern Capitalism and Noise. Living and Trading in Electronic Finance, both published by The University of Chicago Press. His current research project is an ethnography of the “facework” deployed by financial institutions in collaboration with the media industries. Together with his PhD students, he also investigates the impact of real time communication on the dynamics of trading in electronic markets.