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Alessandro Gerosa is Assistant Professor in Cultural Sociology at the University of Milan. He is the author of The Hipster Economy and various academic publications. His research contributes to a better understanding of how people seek authentic and meaningful lives in late modern capitalism. His main work deals with the resurgence of artisanal forms of production and consumption, unpacking the tensions involved in this pursuit and the relationship between individual, collective, and structural dimensions. Last but not least, he also researches digital cultures.