Addie McGowan is a PhD candidate who holds the Share City joint studentship across the University of Edinburgh and the University of Glasgow, supervised in both Sociology and Architecture. She is a Research Fellow with the AdTech Project, led by Donald MacKenzie, and will begin a postdoctoral Research Fellowship with Data Civics in Sociology at the University of Edinburgh in November 2023. Addie’s doctoral research focused on the sharing economy in the city by way of exploring how home sharing platforms like Airbnb (co)produce urban places and knowledge via their digital and social infrastructures. Her research interests include platforms, tourism, advertising, and digital culture. She earned an MSc in Digital Society from the University of Edinburgh in 2018 and a BA in Sociology and Communication from Trinity University in San Antonio, TX USA in 2008.