Susi Geiger is a Full Professor of Marketing & Market Studies at UCD College of Business and the Principal Investigator on an ERC Consolidator grant called MISFIRES where she directs a team of seven researchers. Educated at the University of Mannheim, the Sorbonne Nouvelle, and Dublin City University, her global research network spans several disciplines including STS, economic sociology, organization studies, and innovation. Susi’s academic work investigates market interfaces between public policy, industry and civil society. She has published this work in journals including Research Policy, Organization Studies, Enterpreneurship Theory and Practice, Journal of Business Research, Marketing Theory, Industrial Marketing Management, and many others. Susi has published three books, with a forthcoming edited collection entitled Healthcare activism: Markets, morals and the collective good (OUP 2021).